Insight, Impact, Innovation
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Overview

Analytics that creates Insight, Impact and Innovation.

Today’s global leaders understand analytics is the new secret weapon to drive competitive advantage. The convergence of Big Data and technology is offering unparalleled opportunities to empower every person in your organization to make smarter, faster and more accurate decisions.


 

Awards and Recognition

  • "Vendor to Watch" in Gartner Report 2015

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    Third consecutive year - USPAACC Fast 50 Asian-American Businesses 2015

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    Mentioned in Forrester Wave on Big Data Predictive Analytics 2015

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  • Inc. 5000 ranks Fractal Analytics among Fastest Growing Private Companies (third...

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    Srikanth Velamakanni ranked as India's most influential analytics leader 2015

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    TA Associates invests $25M

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  • Awarded for best-in-class analytics solution by NASSCOM

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    USPAACC Fast 50 Asian-American Businesses 2014

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    Gartner “Cool Vendors” in Analytics 2013

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  • USPAACC Fast 50 Asian-American Businesses 2013

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    Wikibon Big Data Market Size report

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    Ovum On the Radar report

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  • Gartner Analytics Business Process identifies Fractal Analytics as Banking BPO provider

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  • "Vendor to Watch" in Gartner Report 2015

    Read More
  • Third consecutive year - USPAACC Fast 50 Asian-American Businesses 2015

    Read More
  • Mentioned in Forrester Wave on Big Data Predictive Analytics 2015

    Read More
  • Inc. 5000 ranks Fractal Analytics among Fastest Growing Private Companies (third...

    Read More
  • Srikanth Velamakanni ranked as India's most influential analytics leader 2015

    Read More
  • TA Associates invests $25M

    Read More
  • Awarded for best-in-class analytics solution by NASSCOM

    Read More
  • USPAACC Fast 50 Asian-American Businesses 2014

    Read More
  • Gartner “Cool Vendors” in Analytics 2013

    Read More
  • USPAACC Fast 50 Asian-American Businesses 2013

    Read More
  • Wikibon Big Data Market Size report

    Read More
  • Ovum On the Radar report

    Read More
  • Gartner Analytics Business Process identifies Fractal Analytics as Banking BPO provider

    Read More

Testimonials

  • General Manager – Advanced Analytics
    Global loyalty analytics company

    On the "right card, right time" project Fractal have played a critical role in defining the methodology and have proposed techniques that were new to us. It was great to see Fractal step into the "thinking" phase of a project and be credible in this role. This was a great example of collaborative, innovative thinking.

  • Account Supervisor
    Global loyalty analytics company

    The entire Fractal team is really great! Excellent client focused skills, which is very important! GREAT can-do attitudes! Their follow-up on client requests exceeds expectations!!

  • Leading Managed health care service provider
    Vice President, Analytics and Process transformation

    The pace of development was faster than I expected

  • Top 3 global data and analytics provider
    Senior Hadoop Developer, Big Data Analytics and Engineering

    Fractal's presentations of the subject matter has been extremely thorough that they answered almost all my questions without me even asking any. And, whatever questions that I had Fractal was practically ready with the answers even before I had finished asking the question! Finally Fractal has been innovative in trying out various modeling techniques to create great models.

  • Fortune 100 pharmacy services provider
    Senior Director, Business Intelligence and Data Warehousing

    My first experience with Fractal Analytics was a success due to the contributions and expertise of each team member. I was impressed with their desire and commitment to deliver a solution providing value and insight. I also appreciated their ability to educate and share knowledge with me and my team, allowing us to continue to support and operationalize the project deliverable beyond the engagement. I would be pleased to work with this talented team again and would highly recommend them for future opportunities.

  • Director, Analytics and Research
    Top 5 healthcare insurance company

    I was extremely impressed with Fractal's ability to illustrate complex concepts and package analysis findings, and professionalism with which results were presented. Communication of status, issues and risks was also excellent. The project team managed and delivered against tight timelines. It was clear that all resources involved have great motivation, pride and ownership in their work. It was clear that Fractal hires excellent analysts who are experts in what they do. Overall I greatly enjoyed working with the team and learned a lot from them as well.

  • Enterprise VP, Clinical Analytics
    Top 5 healthcare insurance company

    Fractal's SMEs did an outstanding job in laying a Big Data roadmap considering the unique needs of the industry and advancements in the analytic tools and products

  • VP, Analytics and Research
    Top 5 healthcare insurance company

    Framework and ability to keep us informed on the approach, progress and insights is great. Fractal leadership team is involved, prompt, collaborative, and insightful. I've appreciated the thoughtful approach and the speed to produce work.

  • Senior Consultant, UK & Ireland
    Global Payment Provider

    The project design phase is where the service excelled being very flexible and accommodating to the clients changing need. Discussions showed deep knowledge of the cards business and a good understanding of the client.

  • IT Manager
    One of the top three adult beverage companies

    In nearly every case when we hit a road block, the Fractal team was prepared with often numerous options for addressing an issue. We worked together as a team to determine the best approach and discussed how we would present to the Business. I have come to rely on Fractal for this type of innovation. We have built a partnership vs. a vendor/client relationship. I appreciate the team's dedication, support, and their outstanding "customer first" mentality!

  • Director, Trade Marketing
    One of the top three adult beverage companies

    Fractal team exceeded our expectations in delivering the deep dive analysis. They gained a very thorough understanding of our business in a very short amount of time and were very open to tailoring the deep dives to each market's nuances. Their presentation of the data was excellent. I would definitely endorse hiring this team, and Fractal for a similar project.

  • Enterprise Vice President, Clinical Analytics
    One of the top 5 healthcare insurance companies

    Fractal's SMEs did an outstanding job in laying a Big Data roadmap considering the unique needs of the industry and advancements in the analytic tools and products

  • Senior Consultant
    Global Payment Provider

    This project required many iterations in addition to the initially planned workflow; and the Fractal team exceeded all my expectations in terms of adjusting their timelines to that of client's. Thanks a lot.

  • General Manager, Advanced Analytics
    Global loyalty analytics company

    Fractal team has played a critical role in defining the methodology and have proposed techniques that were new to us. It was great to see the team step into the "thinking" phase of a project and be credible in this role. This was a great example of collaborative, innovative thinking.

  • Global Analytics Director
    Global loyalty analytics company

    Good demonstration of technical expertise (with Financial Services) has been recognised by us and we believe there are opportunities to expand the relationship. The team also continues to work very hard in uncertain circumstances with new budgets, IT issues and other changes at our end. The team is led by an excellent and hardworking manager who has made a real difference to our relationship with Fractal.

  • Strategy and Marketing Consultant
    Global Payment Provider

    Fractal has been delivering this global benchmarking report for a few years and it has always been delivered to high levels of quality. My expectations of when it would be delivered have always been managed and the team has always been very responsive to any questions I have had. The team is always on top of things. Professional, proactive, actively managing the assignment... very good experience... again! As always, the team is a pleasure to work with.

  • Advanced Analytics Senior Consultant
    One of the top 5 healthcare insurance companies

    Fractal team has been extremely innovative and exceeded my expectations in the following ways: 1. Communication and presentation of results ­ I was extremely impressed with Fractal's ability to illustrate complex concepts and package analysis findings, and professionalism with which results were presented. Their communication of status, issues and risks is also excellent. 2. Project management and ownership ­ The project team managed and delivered against tight timelines. It was clear that all resources involved have great motivation, pride and ownership in their work. 3.Core analytics capabilities, knowledge of advanced techniques ­ It was clear that Fractal hires excellent analysts who are experts in what they do. Overall I greatly enjoyed working with the team and learned a lot from them as well.

  • Insights Manager
    Global loyalty analytics company

    Fractal team is excellent at communication and responds to queries fast in a way that our job gets done in a timely manner.

  • Sr. Capabilities Manager
    Global Food Manufacturer

    Fractal was a fantastic business partner. We were able to provide less ­than ­perfect concept and they helped us develop this concept into an executable Visibility tool that met with resounding success when presented to our Senior Leadership Team. We felt that they were truly committed to our project to incorporate a last­ minute change to the tool with only hours before our key presentation. They lent his expertise to this project as well by building capabilities into the tool that they thought we would need (our requirements weren't always clear) ­ and they were always right.

  • Top 10 medical device company
    Marketing & Enterprise Analytics

    Exceeded expectations on Voice of customer and decision tree.

  • Fortune 100 pharmacy services provider
    Senior Director, Business Intelligence and Data Warehousing

    Our Fractal team was excellent! My first experience with Fractal Analytics was a success due to the contributions and expertise of each team member. I was impressed with their desire and commitment to deliver a solution providing value and insight. I also appreciated their ability to educate and share knowledge with me and my team, allowing us to continue to support and operationalize the project deliverable beyond the engagement. I would be pleased to work with this talented team again and would highly recommend them for future opportunities.

  • Manager Business Analysis
    Top 5 global consumer goods company

    I'm so proud of the Global Fractal team for all the hard work they put into getting our CrossCountry database and dashboard up and going! It was a very long and arduous process, with many changes. Fractal was always very adaptable and willing to adjust, making me aware of any impact in delivery or timing. They always have great ideas and suggestions for changes on how to streamline or make our dashboard more user friendly. Thank you for all the great work!

  • Consumer Insights and Marketing Intelligence
    National media giant

    Team is talented, hard­working, proactive, and very easy to work.

  • Director, Consumer Analytics, National P&C Carrier
    National P&C Carrier

    Fractal has shown the ability to utilize different statistical approach to address business questions. CLTV modeling is one example that Fractal demonstrated innovation on the modeling framework. Fractal exceeded our expectations on the technical / modeling expertise.

  • Senior Insight Director
    Global loyalty analytics company

    The team in Advanced Analytics have responded really well to change in projects and helping us fill gaps where we need urgently. So taking over projects that have already started and/or handing back over before completion. These changes have sometimes been last minute and have all been successful.

  • Data and Analytics Manager
    Top 5 technology company

    "Fractal has been good with brainstorming and coming up with creative solutions to problems posed to them."

  • General Manager - Advanced Analytics
    Global loyalty analytics company

    Fractal have been excellent at delivering on promises, within the agreed timelines and despite a number of data challenges along the way. The quality of the output and the presentation was also very good, Fractal provided slides that were easy to integrate into wider presentation decks for client presentations (internal and external), which facilitated the communication to the stakeholders.

  • Global Analytics Manager
    Leading personal care company

    Fractal were excellent as always. Partnership is a buzz word, but Fractal truly embody the concept of partnership, making sure that they understand their client stakeholders to tailor their service accordingly.

  • Supervisor - Claims Data and Reporting
    Insurance and financial services company

    To date this was the best vendor experience I've had. The deliverable was produced on time, the team was very professional, but most importantly Fractal truly partnered with us and explained the detail behind the deliverable creation process. Many vendors build "black box" solutions wherein the business doesn't understand how the solution actually produces a result. Fractal pulled back the curtain and showed us from beginning to end how our solution was built. I look forward to working with them again in the future.

  • Senior Director - Marketing Planning and Insights
    Largest mass media company

    Fractal team’s commitment, dedication, team work and follow­ through are big factors to ensure the success of project.

  • Vice President - Analytics and Research
    Top 5 healthcare insurance company

    Framework and ability to keep us informed on the approach, progress and insights is great. Fractal leadership team is involved, prompt, collaborative, and insightful. I've appreciated the thoughtful approach and the speed to produce work.

  • Assistant Manager - Analytics
    Top 5 Global Consumer Goods Company

    The team has been very good when it comes to timely delivery and understanding of the requirement. The team has also been proactive in providing suggestions and implementing them with confidence.

  • Assistant Manager - Analytics
    Top 5 Global Consumer Goods Company

    The team continuosly tries to streamline processes and identify issues ahead of time. Getting to the bottom of an issue and fixing the root cause is very well appreciated.

  • Marketing Director
    Top 5 Global Consumer Goods Company

    The tool Fractal helped design included sophisticated algorithms and intelligence I would never have expected. The team are very motivated and dedicated to the project. They are vested in the success of the program and make great partners. They work quickly.

  • Director of Analytics
    Global Payment Provider

    Project was very well managed. The communication, rigor in the analysis and project management were all excellent.

  • Strategy and Marketing Consultant
    Global Payment Provider

    Flexibility and creativity throughout the whole project. The logic to pull insights and propose solutions was flawless and I have been very impressed by their responsiveness, professionalism and ability to deliver. Another very good project with Fractal Analytics.

  • Associate Director
    Loyalty Partner for Regional Bank

    From day one, the output from the resource exceeded than what was expected. The learning curve was next to none and the ability to get things done is also commendable.

  • Senior Market Research Manager
    Fortune 100 Technology Company

    Fractal has come up to speed very quickly on some difficult modeling problems, providing excellent base solutions, as well as offering innovative enhancements and tools that exceed my expectations and make my work much easier.

  • Marketing Director
    Global CPG Giant

    The Fractal team is very professional. They are always on time in meetings and always have the results ready by the agreed upon deadline. Also, they always have a positive attitude. Also, I am impressed on how they make our changes to the toolkit become a reality. They are able to take the feedback from the marketing team and translate that into a tangible tool. I have been very happy working with Fractal and wish to continue working with them in the future.

  • Vice President
    European Financial Institution

    Having project members fly to the UK to partake in key project meetings represented a level of commitment which goes above the usual I have come to expect. Some of the results from the analysis was truly insightful and could definitely help to guide future business decisions.

  • Customer Insight Manager
    Global Online Store

    When working on pricing analysis for category plans, Fractal's commitment to delivering the insight in a clear and useful way was great.

  • Marketing Strategy
    European Payment Provider

    The whole project has been very impressive and has more than met our expectations. I know that the market validation exercise was a bonus - which added the right credibility with the user - and I have been very pleased with the team's availability and flexibility to meet our needs.

  • Customer Analytics
    Global Payment Provider

    I have been really impressed with the technical competence of the consultants working on this project. Not only they were always on top on the data but the speed at which they produced the analysis was superb. The best thing of working with them has been a shared enthusiasm for the project particularly as conclusions and recommendations started to emerge. Overall the project delivered exactly what I was looking for when we originally scoped the project.

  • VP, Client Insights
    Global Investment Firm

    Fractal has differentiated itself from the competition with it's leadership, it's recruiting and training program and high level of commitment to overcome operational challenges and look at long term partnership.

  • VP, Client Insights
    Global Investment Firm

    Fractal was able to build models and deliver insights much faster than we could internally, cut time to market by about 50-75%.

  • VP, Client Insights
    Global Investment Firm

    Fractal has a deep bench strength of analytics experts, ranging from statistical modelers to data visualization. And, has expertise in implementing analytics (actually making it actionable) across multiple industries.

  • Manager - Global Information Technology
    Top 5 FMCG company

    Fractal stayed back late on a Friday night to complete additional data mapping. On Saturday we found some additional mapping. Fractal was quick to complete the additional mapping, enabling us to complete the cutover over the weekend. It was a classic example of going that extra mile and we sincerely appreciate the gesture.

  • Senior Director, Financial Analytics - Science
    Fortune 100 P&C Insurance Carrier

    I would be happy to partner with [the Fractal team] again on another project. They are organized, responsive, thoughtful, proactive, creative, and was able to marshall the apropriate skill sets to accomplish the task. The team has done a good job of listening to feedback and input, adapting to it, and delivering results all under a very short timeframe.

  • Regional General Brand Manager

    Regional General Brand Manager

    Fractal exceeded my expectations in the leadership demonstrated by the project manager and the commitment of the extended team based in India. It was clear that the whole team was committed to a successful delivery of the project.

  • Associate Director, Shopper Insights & Business Analytics
    Top 5 Consumer Goods Company

    Fantastic responsiveness and proactivity - good understanding of the Nielsen data & Market Analyzer

  • Business Intelligence Reporting
    Top 5 Consumer Goods Company

    Delivers accurate reporting with urgency, flexible in re-prioritizing tasks to manage deliverables and provides/suggests work arounds to get to a solution.

  • Director
    Global Payments Company

    Optimization of the model to reduce the execution time 75% and also the development of the whole model, since the beginning of the project, in SQL. Great job from the team. Although there was a resource working from India, there was a full commitment and collaboration within this engagement.

  • General Manager
    Regional European Bank

    [You] did something within [bank] which they had tried in the past to do with [another consulting firm], with a two year project and they never managed to put it into production

  • Business Intelligence Manager
    Global Bank

    Fractal generated many insightful slides on their own based on their analysis of our data, which were not part of the scope/deliverable. Such slides helped us to understand our product cross-sell and customer behavior better and were thought provoking.

  • Business Intelligence Manager
    Global Bank

    It was a pleasure working with the Fractal team. I have worked with other offshore companies but Fractal team is more diligent and proactive compared with others whom I worked with. The team had technically strong and committed individuals with good communication skills. With the guidance of  Fractal Team, the team was able to understand our needs, issues and concerns, and address them promptly, which helped us to achieve the results and complete the project successfully.

  • Innovation Leader
    Global Payments Company

    The team from the beginning have been most impressive - the best consulting engagement I have had in my career. Thanks to the team - an excellent project...we stretched them and were very demanding and they over delivered every time consistently.

  • Big Data research analyst

    Big Data research analyst

    You have more IP solutions and real experience handling Big Data with more case study examples than other analytics providers.

  • VP and Head, Database Marketing
    World's leading Retail Bank

    Fractal has delivered to us powerful response models, helping us increase response rates by as much as 30%. Fractal's strong analytics capabilities and excellent understanding of the banking business, helped deliver solutions that solve real business problems effectively. Their professional approach in managing delivery ensured that our expectations were exceeded through the engagement.

  • Business Leader, Cross Border Marketing
    Global Payment Provider

    Always timely and fantastic work - all the airline, tourism, client decks, business cases, results tracking, quarterly dashboards, etc. Extremely positive approach demonstrated over the last 6 months. Good collaboration and helpful attitude towards other departments as well.

  • Marketing Director
    Top 5 Global Consumer Goods Company

    Honestly, they have always done exactly what I asked. Pretty much every interaction has been great. They have always provided fast, accurate service without any mistake. Top notch organization and expertise.

  • Market Insights & Analytics Manager
    Top 5 Global Consumer Goods Company

    In critical times like Budget Review or when we need the info asap, Fractal really tries to deliver everything really fast. The team is really nice, easygoing, easy to work with.

  • Global Analytics Manager
    Top 5 Consumer Goods Company

    The Fractal support teams that I have worked with have been phenomenal. With other suppliers it is not so obvious that the individuals managing the data and conducting the modeling are so knowledgeable and well trained. Second, the decks and information we receive from Fractal are always timely and complete. I never have to worry that I am going to receive something that I cannot use or provide feedback to. Third, I appreciate the "can-do" attitude of the Fractal Team. When difficult situations arise, I have full confidence in the Fractal Team in providing results focused response.

  • Worldwide Director, Global Knowledge Management
    Top 5 FMCG Company

    5/5 on all parameters: Overall engagement, Business value provided, Rating against other consultants... NPS 9/10. The Fractal Team's attention to detail and resourcefulness is absolutely among the best I have ever experienced with an external supplier and even within company.

  • Global Director Business Intelligence and Insights
    Top 5 Global Consumer Goods

    Continue to be amazed at the inventiveness and dedication that Fractal team continue to provide to our data harmonization project. I can not imagine doing the project with any other company and team.


Featured


  • What we believe
  • What We Do
  • How we Serve
  • Vision and Values

Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual story-telling.

Leading global companies partner with Fractal Analytics to:
  1. Build breakthrough analytics solutions
  2. Set up analytical centers of excellence
  3. Institutionalize data-driven decisioning
 
Our mission is to help companies move towards higher levels of sophisticated and institutionalized use of analytics.
  1. Understand, predict and influence consumer behavior
  2. Improve marketing, pricing, supply chain, risk and claims management
  3. Harmonize data, visualize information, build dashboards and forecast business performance.
Our solutions cover a broad range of analytics including:
  1. Customer Insights and Analytic
  2. Marketing Effectiveness
  3. Business Intelligence
  4. Pricing Analytics
  5. Global Analytics Partnership (GAP)

We deliver analytics services in the form of either programs or Global Analytics Partnership (GAP).

Our services can be delivered as:
  1. An extension of your in-house analytics team to accelerate results
  2. A consultant to conceptualize and define the solutions that business users need
  3. A research lab to bring you the latest technologies to solve tough business problems with Big Data
  4. A strategic partner to operationalize, scale and institutionalize analytics for better data-driven decisions
vision & values

Client Value Creation

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  • Creating client impact is the basis of our existence - we will solve client problems, operationalize and institutionalize analytics to make our clients win

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vision & values

Excellence

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  • We will strive for excellence - there is no place for mediocrity in any endeavor we undertake

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vision & values

Speed

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  • We will be responsive to our internal and external client needs and reduce turnaround times in everything we do

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vision & values

Innovation

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  • We will change the status quo in everything we do - we will innovate to help our client win

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vision & values

Respect and fairness

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  • We will treat our colleagues, clients and other stakeholders with respect and fairness

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vision & values

Integrity

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  • We will develop enduring trust with our clients, colleagues and other stakeholders by being open and transparent in the way we conduct business

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vision & values

Professionalism

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  • We will foster a culture where commitment, responsibility and accountability are integral and non-negotiable components of our work ethic

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