Insight, Impact, Innovation

Personalized Targeting Boosted Revenue 230% for Major Department Store

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Personalized Contact Strategy Increases Sales by 65%

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Project was very well managed. The communication, rigor in the analysis and project management were all excellent.

Director of AnalyticsGlobal Payment Provider

Flexibility and creativity throughout the whole project. The logic to pull insights and propose solutions was flawless and I have been very impressed by their responsiveness, professionalism and ab...


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Strategy and Marketing ConsultantGlobal Payment Provider

From day one, the output from the resource exceeded than what was expected. The learning curve was next to none and the ability to get things done is also comme...


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Associate DirectorLoyalty Partner for Regional Bank

Fractal has come up to speed very quickly on some difficult modeling problems, providing excellent base solutions, as well as offering innovative enhancements a...


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Senior Market Research ManagerFortune 100 Technology Company

The Fractal team is very professional. They are always on time in meetings and always have the results ready by the agreed upon deadline. Also, they always have a positive attitude. Also, I am impr...


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Marketing DirectorGlobal CPG Giant

Having project members fly to the UK to partake in key project meetings represented a level of commitment which goes above the usual I have come to expect. Some of the results from the analysis was...


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Vice PresidentEuropean Financial Institution

Sep 19, 2014

Six Steps for Effectively Optimizing your Analytics ROIBy: Deepak Ravichandran

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The whole project has been very impressive and has more than met our expectations. I know that the market validation exercise was a bonus - which added the right credibility with the user - and I h...


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Marketing StrategyEuropean Payment Provider